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Search engine optimization
Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. This gives a web site web presence.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

Objectives of SEO:

Increasing visibility in Search Engines

Increasing traffic on website
Retaining the visitors on website.
Revisit by Visitors
Increasing Business of the Organization




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